I generally try to avoid politics in the blog, and I'm sorry to go there today. However I think that this is an important issue in food politics. The article I've linked below explains the situation well, in short, we need to change or disallow entirely the "Natural" and "All Natural" labels. At this point they are totally unregulated, and are intended to be misleading in an already difficult to navigate world for those who don't have access to fresh foods. Please take a read, and act if you are inspired to.